Aileen's Social Media Success Story:
Growing Her Assisted Living Business
Overview
Aileen, the owner of a residential assisted living facility, faced challenges in embracing video content, expanding her business, forming partnerships, and launching a course and coaching program.
Our strategy included camera presence coaching, content scripting, multi-platform posting, a balanced content mix, and a lead magnet master class.
Results: Aileen's social media content gained 100,000+ non-paid impressions in 90 days, her TikTok following grew by 200%, and she achieved high-value sales through social media, showcasing the power of strategic social media marketing and personal branding.
This case study illustrates how tailored social media strategies can drive significant business growth and opportunities.
Problem
Aileen, the owner of a residential assisted living facility, faced several challenges when she approached our marketing agency for assistance:
Reluctance to Post Videos: Aileen was initially hesitant to embrace video content as part of her social media strategy due to a lack of experience and self-confidence on camera.
Business Expansion: Aileen aimed to expand her residential assisted living facility business beyond its current clientele and geographical reach.
Partnership Opportunities: She recognized the potential of forming partnerships within her industry but needed guidance on how to approach and establish these connections.
Course and Coaching Program Launch: Aileen had plans to launch a course and coaching program related to assisted living facilities and required a strategy to promote these offerings effectively.
Strategy
To address Aileen's challenges comprehensively, our marketing agency devised a multifaceted strategy:
Camera Presence Coaching: We provided Aileen with personalized coaching sessions to boost her confidence and on-camera presence, helping her feel more comfortable and natural while recording videos.
Content Scripting: Our team crafted scripts, outlines, and prompts for Aileen's video content, ensuring it was engaging, informative, and aligned with her brand message.
Multi-Platform Posting: Aileen's content was strategically posted across a variety of social media channels, including Facebook, Instagram, TikTok, and Twitter, to maximize her online presence and reach diverse audiences.
Balanced Content Mix: Recognizing the importance of building trust and rapport, we advised Aileen to share a mix of business-related content showcasing her expertise and personal content that revealed her authentic self.
Lead Magnet Master Class: As a top-of-funnel strategy, we developed a lead magnet master class to attract potential leads and prospects interested in her course and coaching program.
Results
The implementation of our tailored strategy yielded impressive results for Aileen's business:
Impressive Reach: Aileen's content generated over 100,000 non-paid impressions across all social media channels in the last 90 days, significantly increasing her online visibility and brand awareness.
TikTok Growth: Her TikTok following saw a remarkable 200% increase, demonstrating the effectiveness of her engaging video content in capturing the attention of a younger, trend-focused audience.
High-Value Sales: Aileen achieved multiple sales of her $4,000 1-1 coaching program exclusively through social media. Remarkably, these sales were made without the need for traditional sales calls or automated follow-ups, highlighting the trust she had built with her audience through her authentic organic content.
Aileen's journey serves as a compelling case study of how strategic social media marketing, combined with personal branding and video content, can lead to significant business growth, partnership opportunities, and successful program launches. It underscores the importance of a comprehensive approach tailored to the unique needs and challenges of each client.
